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Mode of Delivery Face -to- Face. Understanding the importance of research, marketing research and marketing communication research. Offered By Logistics Programme.
COURSE UNIT TITLE
Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research. Course Pazarlsma To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.
Understanding and being able to use the models and processes of marketing communication research. Office Hours To be announced. Work Placement s None. Language of Instruction Turkish. Recomended Optional Programme Components None.
Introduction to marketing communication yjselen methods and teach the students how these will be used in the business world. Offered to Logistics Programme. Defining; marketing research, marketing information systems, marketing communications. Transfering the use of data, information and knowledge in research. Course Policies and Rules To be announced. Assessment Criteria To be announced.
Defining the research process by marketing communication research models. Prerequisites and Co-requisites None. Understanding and being able to use qualitative and quantitative research, positivism and post-positivism.
Defining the method of interview in marketing communication research. Term or Year Learning Activities. Contact Details for the Lecturer s suhal.
To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Lectures and presentation of student assignments.
Uluslararası İlişkilerde Çatışmadan Güvenliğe | Mustafa Aydin –
Explaining the concept of research and defining its importance in the field of marketing communications. Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.
Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Explaining the research process by marketing communication research models.
Within the context of this course, students are expected to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages. The course consists of the following topics: Explaining the terms; data, information, primary and secondary sources. Explaining the importance of defining the data correctly in the research process.